Graphics & Design
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Advertising

 

ADVERTISING
Branding • Packaging • Ad Campaigns

Think like an advertiser, craft like a designer. While at FCB Chicago, I was able to touch a lot of different brands across a variety of applications.

 
 

Boeing look & feel concepts currently in brand testing. Brand launch TBD.

 
 
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Bud Light can and bottle concepts. The focus: Premium.

 

Archer promotional posters pushed weird, long forum stories in a sea of simple product ADs. Headlines written by me. 

 

Stella Artois holiday 2018 look & feel that led the creative, ultimately winning the pitch.

 

Cottonelle advertising & packaging concepts. 

 
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Depend brand & packaging concepts used as a part of a pitch to promote FCB Chicago’s Design Group. We won the pitch.

 

TUMS packaging concepts used as a part of a pitch to promote FCB Chicago’s Design Group. We did not win the pitch. ☹

 

BOTOX look & feel that encourages body image positivity in young people. 

 

Michelob Ultra look & feel that balanced the lifestyle of a fit and fun athlete. 

 

SERVICES

Visual Design
Social Content Design
Packaging Design
Identity Design

 

COLLAB

Completed at FCB Chicago.

 
 

 
 

©2019 Michael Gump Jr. & respective parties.