Social Media Marketing • Influencer Campaign • Experience Design
GE Café—a new customizable high-end appliance line—wanted to inspire novice chefs and design enthusiasts alike to cook in style. So, we created influence.
From welcome gifts to curated events, we sent nine design savvy content creators to Louisville to experience the story of Café, so they could embrace and promote the Café brand with their followers.
Influencers were gifted welcome packages that leveraged the Café look and feel.
Branded itineraries helped showcase GE’s influence in Louisville and also helped keep everyone on track.
SHARE AND SHARE ALIKE
By setting up curated experiences we gave influencers the opportunity to share organically with their followers. From creating moodboards at GE Headquarters to Café inspired jewelry making, even a trip to the copper covered distillery of Old Forester—every moment linked back to the Café brand story.
A stop at GE Headquarters included moodboarding with found objects.
Old Forester opened their doors and helped us unwind.
We asked our influencers to create and share Café influenced jewelry.
As a result, influencers took to instagram, sharing relevant content that simultaneously and subconsciously promoted GE Café.
Social Media Strategy
©2019 Michael Gump Jr. & respective parties.