Graphics & Design
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GE Café

 

GE CAFE
Social Media Marketing • Influencer Campaign • Experience Design

GE Café—a new customizable high-end appliance line—wanted to inspire novice chefs and design enthusiasts alike to cook in style. So, we created influence.

 
 
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PERSONALIZED INFLUENCE

From welcome gifts to curated events, our goal was to share the story of Café with influencers to get them excited so they could embrace and promote the Café brand with their followers.

 
 
Influencers were gifted welcome packages that leveraged the Café look and feel.

Influencers were gifted welcome packages that leveraged the Café look and feel.

Branded itineraries helped showcase GE’s influence in Louisville and also helped keep everyone on track.

Branded itineraries helped showcase GE’s influence in Louisville and also helped keep everyone on track.

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SHARE AND SHARE ALIKE

By setting up curated experiences we gave influencers the opportunity to share organically with their followers. From creating moodboards at GE Headquarters to Café inspired jewelry making, even a trip to the copper covered distillery of Old Forester—every moment linked back to the Café brand story.

 
A stop at GE Headquarters included moodboarding with found objects.

A stop at GE Headquarters included moodboarding with found objects.

Old Forester opened their doors and helped us unwind.

Old Forester opened their doors and helped us unwind.

We asked our influencers to create and share Café influenced jewelry.

We asked our influencers to create and share Café influenced jewelry.

 

IMPACT

As a result, influencers took to instagram, sharing relevant content that simultaneously and subconsciously promoted GE Café.

 
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SERVICES

Creative Direction
Environmental Design
Experience Design
Print Design
Social Media Strategy

 

COLLAB

Completed at FCB Chicago. Design Director: Michael Gump, Senior Designer: Mo Hy, Junior Designer: So A Ryu.

 
 

 
 

©2019 Michael Gump Jr. & respective parties.